Doha, Qatar: Visit Qatar has unveiled its new campaign, "Qatar Ala Hawak" (Qatar, based on your heart's desire), aimed at inspiring travellers from the Gulf Cooperation Council (GCC) to discover the unique winter offerings of Qatar. Following a record-breaking tourism season, the initiative seeks to enhance Qatar's reputation as a top family-friendly winter destination, featuring a wide array of attractions and events for visitors of all ages.

The campaign showcases participation from artists and celebrities across Qatar and the GCC, who guide audiences through a captivating exploration of the nation’s tourism offerings. Highlighting Qatar's rich blend of culture, entertainment, and renowned hospitality, the campaign positions the country as an ideal getaway for couples, families, and groups of friends.

Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, expressed enthusiasm for the campaign, stating, "Qatar's unique winter atmosphere and diverse entertainment options make it the perfect destination for both short and long getaways. Our aim is to create unforgettable moments for everyone who comes to explore. As winter approaches, we invite our brothers and sisters from across the GCC to visit Qatar and enjoy a memorable journey catered to their interests. Qatar caters to diverse interests, making it an ideal destination for couples, families, and friends alike."